Brand and Identity Contest
This is a project of branding and corporate identity for the restyle of “Carlo Collodi National Foundation”. Contest promoted by CODE, “Competition for Designers” – Italy.
1. Design Genesys
Since I was a child, I have always been fascinated by the “Adventures of Pinocchio”. At the primary schools with the class, we visited the Pinocchio Park in Collodi: it was love at first sight! For the representation of Pinocchio, as a new symbol of the “Park” and the gadgets, I would therefore propose just “my” puppet created for the “Belpaese” project. Simple, with more rounded lines, close to the Pinocchio Disney, but also with something of an Italian vintage mood.