A New Image for Pinocchio

Brand and Identity Contest

This is a project of branding and corporate identity for the restyle of “Carlo Collodi National Foundation”. Contest promoted by CODE, “Competition for Designers” – Italy.

1. Design Genesys

Since I was a child, I have always been fascinated by the “Adventures of Pinocchio”. At the primary schools with the class, we visited the Pinocchio Park in Collodi: it was love at first sight! For the representation of Pinocchio, as a new symbol of the “Park” and the gadgets, I would therefore propose just “my” puppet created for the “Belpaese” project. Simple, with more rounded lines, close to the Pinocchio Disney, but also with something of an Italian vintage mood.

2. The New Design of Pinocchio

3. Logo Proposals

My position as “Honorable Mention” in the official final ranking.